Invitations & wording

The announcement email that gets opened

A copy-and-paste template, the subject line formula that wins the inbox, and how to sequence your emails so nobody forgets to RSVP.

Quick answer

A strong announcement email leads with a subject line naming the class year and milestone, opens with the date and venue up top, keeps the body short and scannable, and ends with one prominent RSVP button. Send an announcement first, a formal invitation next, then one or two reminders as the deadline nears.

Win the subject line first

Nothing else in the email matters if it never gets opened. Your subject line has one job: signal instantly that this is their class and the reunion. The formula that works is class year + milestone + a hint of news. For example:

  • Class of 2005: Our 20 Year Reunion Is Officially On
  • Save the Date, Roosevelt High Class of 2010
  • It's Been 15 Years, Class of 2011. Let's Reunite.

Avoid vague subjects like Important Update or Hello Classmates. They read as spam and die unopened.

The email that drives replies Subject: Class of 2005 — 20 Year Reunion RSVP now →
Subject, details, one button. Everything above the fold, one obvious action.

The template, ready to copy

Keep the body short and scannable. People decide in seconds. Fill in the brackets:

Open with the news and the date

"Class of [YEAR], it's happening. Our [MILESTONE] year reunion is set for [DATE] at [VENUE] in [CITY]." Lead with what and when, not a long nostalgic wind-up.

Give the essentials in a tight block

Date, time, venue, dress code, and ticket price, each on its own line so it scans in two seconds.

Make one clear ask

"RSVP and grab your ticket by [DEADLINE]." Follow it with a single button. Do not bury it under three paragraphs.

Close with a spread-the-word line

"Know someone we're missing? Forward this and help us find the whole class." Turn every reader into a recruiter.

Lead with the date and the button. Save the nostalgia for the party.

Sequence beats a single blast

One email is never enough, and five is too many. A clean sequence keeps you top of mind without becoming noise:

  • Announcement (this email). Sent as soon as the date and venue are locked. Job one is awareness.
  • Formal invitation. A few weeks later with full details, ticket link, and hotel or logistics info.
  • Reminder one. Two to three weeks before the RSVP deadline, aimed at the fence-sitters.
  • Reminder two (final call). A few days before the deadline: last chance to buy a ticket, with the current headcount for social proof.

Frequently asked questions

What should a reunion announcement email include?
An attention-grabbing subject, the class year and event, the date and venue, ticket info, and a prominent RSVP button or link.
What's a good subject line for a reunion email?
Name the class year and the milestone, like Class of 2005: Our 20 Year Reunion Is On, so it stands out and gets opened.
How many reunion emails should I send?
Send an announcement, a formal invitation, and one or two reminders as the RSVP deadline nears, spacing them out to avoid fatigue.

Send from a page that tracks every reply

Link your announcement to a Class Reunly page so each RSVP and payment lands in one place automatically.

Start your free reunion page →